Scottish Mystery Tour
Are you ready to connect with new and existing guests in a unique, intimate and unforgettable way?
Shot In The Dark Mysteries presents….
SCOTTISH MYSTERY TOUR 2010!
Dear guest house, hotel or bed and B&B manager,
There is a revolution occurring in marketing. Gone are the days when a company could pay for a 30 second spot on TV and get their message heard. The Internet has created a global marketplace, where user-friendly websites have given everyone a soap box from which to cast their opinions (good OR bad) and have them be viewed worldwide. Instant product reviews appear on all kinds of websites, giving a single person the ability to elevate a business’ reputation – or sink it on the spot! Even big business has trouble keeping up with all of the new marketing techniques: SEO, Twitter, Facebook, Myspace, Linked In, Viral, Video, Blogging, Vlogging, Ezines, product reviews – the list goes on, and changes and expands by the day (or even the hour!). It’s enough to make an your head spin! In spite of all of these “Web 2.0” marketing “techniques” there is one marketing strategy that will always be effective, regardless of the latest marketing “trick”.
1. Offer unbeatable VALUE
2. Connect with your clients on a PERSONAL level
3. Get people talking about you, creating WORD OF MOUTH ADVERTISING
Remember all of those marketing techniques I listed above? I do all of those. Yes, all of those, and more! And do you know what? There is ONE thing I do that gains Shot In The Dark Mysteries the MOST business and the MOST buzz. The LIVE MURDER MYSTERY EVENINGS we put on at various events around the world.
It’s all about Word Of Mouth Advertising. People buy from those they know, like and trust – AND THEY TELL THEIR FRIENDS AND FAMILY ABOUT THEIR GREAT EXPERIENCE!
Think of those companies or people you give your business to on a regular basis – those you are LOYAL to. Your hairdresser. Your masseuse. Your coffee shop. You want to go back, and to tell all your friends how great they are and have them patron your faves too!
Now think of those you couldn’t care less whether they are your vendor or not (I’m willing to wager your bank and/or your cellular provider came to mind first!) Why do your loyalties lie with the first three and not the latter?
“Well, my hairdresser knows all my kids names, and even cuts their hair!”
“I have friends I consider soul mates who don’t know as much about me as my masseuse!”
“Every morning when I walk into my coffee shop, my barrista says ‘The Usual?”
It’s the PERSONAL TOUCH that stands out these days, and delivering that personal touch will MAKE YOU AND YOUR BUSINESS STAND OUT TOO!
Okay, enough chit-chat, let’s talk about how a mystery evening can work for you and your guest house.
A sample scenario:
Tourist season has ended and the low season in the hospitality industry is approaching. For those who run guest houses, hotels and bed and breakfasts, this is a time to relax and take a vacation! For most, though, the recent economy has meant tighter pockets, and instead of enjoying their own time away, they are focusing on pulling in more money in the off-season at lower rates.
During the high season, business is easy to come by – thousands flock to Scotland each summer and that tourism explosion trickles down to almost any business, regardless of (obscure) location. When they leave (with the exception of Hogmanay) it’s time for entrepreneurs to get creative about their marketing. For the small amount of people who are smart enough to visit Scotland outside of Festival or step beyond the usual tourist recommendations, they can choose to stay pretty much anywhere they like.
AND WITH THAT MUCH CHOICE, THE SAVVY HOTELIER OR GUEST HOUSE HOST HAS TO STAND OUT ABOVE THE CROWD TO HAVE THEIR BUSINESS CHOSEN OVER THE REST!
Imagine: your ideal client sitting at a table, planning their upcoming vacation. In front of them are brochure upon brochure listing bed and breakfasts, hotels and hostels. To her right, her laptop has numerous browsers open to dozens of different “accommodation finder” websites. How overwhelming! Would your establishment jump off the page and stand out enough for her to book a stay with you?
“JOIN US FOR AN UNFORGETTABLE NIGHT OF MYSTERY, MURDER AND INTRIGUE!”
It’s got a nice ring to it, doesn’t it?
She begins telling all of her friends and co-workers about the unique activity she has planned for her vacation. Not only that, when she returns, she tells them all about it AGAIN!
Her “suspect guide” brochure (complete with your contact information and website) is kept as a souvenir and is viewed each time she brings out the photo album or tells her friends about her trip. It’s even passed around the office, getting into the hands of other soon-to-be vacationers, who are curious about her accommodation – and she has nothing but rave reviews!
She has had an UNFORGETTABLE MYSTERY EXPERIENCE in Scotland in your hotel and is TELLING ALL HER FRIENDS!
That’s the kind of publicity entrepreneurs pay a fortune for – and usually see no effects.
As a business owner you probably already know the power of word of mouth advertising. But, like most business owners, you wonder how to generate word of mouth advertising for your business. A mystery night is a great way to start!
Your mystery night includes:
- A no obligation consultation
- Full IN PERSON facilitation (that’s us, live in person, ensuring the event goes off without a hitch!)
- Your choice of a murder mystery (adult themes) or a family-friendly (non-murder) mystery game
- A .pdf version of the mystery, WITH COMPLETE INSTRUCTIONS for you to keep and use over and over for future mystery nights
- Cheat sheets for your “suspects”
- Custom-designed “suspect guide” branded with your company info and contact information
- Other marketing material design (decided upon together during your one-on-one consultation)
- Event marketing strategy session and suggestions for marketing your mystery night
We have packages to suit any marketing budget, starting at just £400, and will accommodate a mystery evening or a multi-day event!
I wanted to drop you a line to tell you how well it went. Actually it was fantastic! The journalists loved every moment of the event and they thought the idea was absolutely great (actually they thought it was one of the best events they ever attended compared to other international and local events)! On behalf of the rest of the team I wanted to thank you and tell you what a pleasure it was to work on this project with you. ~ Hussein Razek, Chrysler Group Egypt Ltd.
TO READ WHAT MORE OF OUR PAST CLIENTS HAVE HAD TO SAY ABOUT THEIR MYSTERY EVENT, CLICK HERE!
Because of the short amount of time we’ll be in the area, it’s vital you book soon to secure your spot.
Just fill out the form for a no obligation consultation. Let’s make the slow season of 2010 profitable for you and your business! I’ll see YOU in November!
Warmly,
Leigh Clements
The Mystery Maiden
Shot In The Dark Mysteries
Yes, I want a free, no obligation consultation about how I can drum up additional business during the slow season and to wow my guests with an evening of mystery, custom designed for my business!
[contact-form 1 "Scotland Mystery Event Inquiry"]
